Anyone who wants to make money online, is wise to learn everything they can about building a list of people in their target market and then go to work building it!
If you have been online for very long you have probably heard the phrase “the money is in the list”. That’s because it is.
That phrase has been repeated so many times online that it’s possible it doesn’t really catch your attention any longer.
But don’t be lulled into complacency and be tempted to just send traffic to a sales page because you are so anxious to “get sales going”.
Or you may be tempted to skip list building altogether because you are intimidated by the idea of building a list since you haven’t done it yet.
The Money Is In The List
Here’s the truth of it.
Any person or company that knows how to make money online because they are doing it, has an email list of subscribers that they built.
They communicate with that list in some fashion with helpful content and sales offers.
And then what? They make sales over and over and over again. To that same list. That’s right and that is why building your own list is so valuable and powerful.
And that is why we are talking about building your list today.
Traffic is expensive. You either pay for it with time to generate free traffic or you pay for it with money and usually plenty of it.
Increasing your website’s traffic is already a time-consuming task that will take up enough of your time. So, you need to make sure that traffic converts into sales, right?
So let’s work with the facts about converting traffic into sales.
In the early days of the internet almost anyone could make money online by simply sending traffic directly to a highly converting sales page and waiting for the sales notices to roll in!
It was great, but those days are not just gone, they are long gone!
Today at best cold traffic sent directly to a sales page will convert at about 1%, but often its zero percent.
Either way that means you send 100 visitors to a page to make one sale - at best! You spent time or money to send those 100 target visitors to the page.
Even if you make that one sale that means 99 people left. You sent them, you don’t know any more about them now than you did before and you have no way to contact them again.
Make Money Online With Your List
If instead, when they arrive, they find a compelling page with some content and an irresistible free offer conversions go up dramatically!
Not only do more people respond to an opt-in form when given a great free offer instead of a sales page, but now they are on your list and you can communicate with them develop a relationship with them and offer them products.
Offering products to people who know you and trust you because you have built a relationship with them creates much higher sales and you still have them on your list!
That’s why email marketing consistently out-performs other forms of marketing across all platforms. Currently email marketing is averaging a $44 ROI (return on investment).
So for every $1 spent on email marketing you make an average of $44! That is amazing!
Do you think you can make money online with an ROI like that? You bet you can!
Remember email marketing can only be done because someone built a list.
Building a list is not magic and you don’t have to know the right people to do it. You just have to know the right steps and take them.
We’ll talk about some of those steps next time…