The Best Alternative to Google Ads (My #1 Growth Hack) - Dan Guillermo

The Best Alternative to Google Ads (My #1 Growth Hack)

By Dan Guillermo | Affiliate Marketing

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0:10 Hey everyone, I'm Neil Patel, and today I'm going to share with you the best alternative to Google Ads. What most people don't realize is, you don't have to spend money on Google Ads to create a multibillion-dollar company. Have you heard of Dropbox? Of course, you have; the chances are it's on your computer. Did you know that when Dropbox first came out they tried to grow by doing Google advertising? And what they found is, even though they had a product that costs around $5 a month, which is around $60 a year per customer, they were spending roughly $200 to $300 to acquire a customer from Google Ads.

1:30 Can you see how those numbers don't work out? Not only are they spending more to acquire a customer than what they're paying in the first year, just because someone's paying you $5 a month, but it also doesn't mean that $5 is pure profit either. So, what did Dropbox do? They leveraged growth hacking. They figured out a way to get users to come to their site and generate more customers. They did this by creating a free product or a service, and that's a better alternative to Google Ads.

2:30 If you look at Dropbox, you look at Slack, heck even look at Amazon; Amazon's not really doing free but with a Prime membership, you get free two-day air shipping. By creating something that's free or such an amazing offer, think of it as like your carrot that you're dangling, you're going to get so many people over to your website that then when you upsell them into your paid products or services, it's so much easier because they're already using your product or service, you've already built that brand loyalty, that connection, that rapport with them. It's much easier to get that upsell.

3:00 You do not have to spend money on Google Ads to create a big business; again, look at Dropbox. Leverage growth hacking, and then as you have these free tools, these free products, these free services, and it may not be the best ones out there but something that people are used to paying for, what you can do is do things like creating invite flows. Dropbox has it: you want more free space, invite more users. I can do the same thing with Ubersuggest; I don't, but I can say "Want more free usage? Invite more members." You can get creative with your marketing, leverage growth hacking.

3:30 Just don't put all your money into Google Ads, and the reason I say that, it's not because I don't like Google Ads. Ideally, you should be doing both. But the reason I say this is, the moment you stop Google Ads you don't have any more traffic. By creating something that's free, and it doesn't have to continually cost a ton of money, like HubSpot, they have this free email signature generator. It doesn't cost them much money; they only spent a few thousand dollars creating it.

4:00 They don't even spend any money maintaining it each and every single month. But they found that it can drive over seven figures worth of revenue to their business per year; not too bad from one free tool. So if you have questions on what you should be releasing for free, leave a comment below; I'll answer it. I'll give you some ideas and hopefully, that'll get you off to the races. Thank you for watching; feel free to like, subscribe, comment, and share. Thank you very much.


About the Author

Dan is happily married for 18 years and has 2 wonderful children. After experiencing success in the corporate world, Dan decided it was time to start a business of his own. He has been in Internet Marketing for 3 years now and has built an online business that is growing every year. Dan created a 10 part video course on Affiliate Marketing which you can access free of charge by clicking here.

  • zsolt szakal says:

    Hi Neil!

    Thanks for the video. And what about, if you sell expensive products? I will start my home robotics (vacuum cleaner and lawn mover) store in november. How could I use some kind of growthhack technics?

  • Steven K. says:

    I love ubersuggest, thanks for this great Tool! Good video 👍

  • loveforthe90s says:

    So where does the traffic come from that gets directed to the free offer?

    • lubfishin says:

      this was my exact thought! still have to advertise to get the traffic to the site. Right?

    • Tejas parmar says:

      Advertise of 1st page ranking.
      For the initial output we will have to spend money

    • Neil Patel says:

      There are many sources of traffic out there. Organic, paid, referral, social, email marketing, etc.

    • Rastko Mekic says:

      Well, referral, email marketing are paid marketing and social isn’t so much free as they want you to pay to have fans on page and reach. This is one of the most unsatisfied answers I have ever read. And, the title of the video is bombastic but its just waisting time…

    • Piano Lesson with Warren says:

      loveforthe90s social medias via content marketing. I don’t do ads because my YouTube channel gets over 200k views a month and brings in 4,000 subscribers. This is how I sell my products and grow my email list.

  • Millionaire Journey says:

    You mean spend money on Google ads to give something for free and then hold him so that we can sell him later

    One more question can we run google ads directly to a landing page where we collect emails to give something for free

    • Tejas parmar says:

      The landing page shouldn’t be intentional for Email.
      Showcase a product or service and then a satisfying pop-up that will grab high potential Customers rather then just collecting email from everyone who most likely won’t respond to Mails

    • Anja 1111 says:

      You can, but the landing page needs great content and a high quality give away, something that stands out. Not a PDF book or so, people are bored of that. It must be really good, like a free course that they usually have to pay for. And of course you need to make sure that if it’s a course, it is a high quality one without any sales afterwards. Build trust first, sell later… Grow into the authority figure in your niche.

    • Neil Patel says:

      You can run ads like that, yes. But make sure you have strategy in place to upsell them too 😉

    • Simon WoodburyForget says:

      That’s the typical scam: put something on free listing, make it unusable unless the user pays.

    • James Jordan says:

      Yes that’s exactly what you do if you have a good enough offer ,

  • Scott Frostholm says:

    I don’t have $150,000 a month to spend

  • Pawan Rajput says:

    Big Thanks sir and Love from India to you

  • Gary Rex says:

    Great content!

    I have a holiday/travel online Store. Selling the obvious swimwear, beach towels, sunglasses etc…. Would love to know what free tool I could offer my customers. 👍

  • brij bhushan says:

    Hey Neil ,
    Thanks for the awesome video .
    Currently we are running a digital marketing training institute, kindly suggest me a growth hack …

  • NhyilawGH says:

    I run a beauty salon and also sell handmade wigs I created myself, Neil how do I apply this strategy to my business?

  • Paper bag Production house says:

    Thank you Neil, i use ubersuggest for finding new buying keyword

  • Always Bhutan Travel says:

    Hi Neil- We follow you closely- Can you suggest a free service for a travel agency company like us. Thank you

  • randallu says:

    Absolutely love ubersuggest. What do you think I should give away for free for a graphic design service?

  • boysofts says:

    hy neil, i am a php script developer and developed a lot of of media related scripts like image hosting or video content management sites. now i want to stop freelancing and start my own business like you.
    so any ideas about what you just told (growth hacking) or any free product etc.
    your expert opinion can change my life.

  • Supriya Mohandas says:

    Hi Neil. Great content and its definitely gonna help many. would you pls let me know what do I give as free to my clients. I’m into freelancing in Graphic Designing and web designing. Thanks much Neil.

  • Moazzam Ali says:

    Hi, Neil Patel
    How you can describe SEO in one line?

  • Annie Buck says:

    Got any ideas for a cloud backup company?

  • Pako Thiam says:

    Hi Neil.
    I run Shopify general store and
    I sell lot of products.
    I give free shipping, % discount.
    Do you have any recommendations?

  • Alek - Bike says:

    (brought to you by google ads)

  • Brady Beko says:

    “Don’t use google ads”

    *uses google ads*

  • Dennisrepetiton Miskowski says:

    This was great information I’m looking to grow my following any suggestions you have a new follower

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