The Anatomy Of A Perfect SEO Campaign | Neil Patel - Dan Guillermo

The Anatomy Of A Perfect SEO Campaign | Neil Patel

By Dan Guillermo | List Building

I go over all these tips and tactics in these videos like content marketing, link building, but how do you integrate them into a SEO campaign? It's kind of confusing, right? Today I'm going to share with you the anatomy of a perfect SEO campaign. Not only am I going to end up breaking down what I want you to do to create the perfect SEO campaign, I'm going to walk you through it step by step, so that way, you can get results.


Google Search Console:



The first thing I want you to do to start off your SEO campaign is to map out the content gaps.

So, you got competition, you're competition may be more popular than you, less popular than you, who knows, but either way, you got competition.

And the thing is, if you have competition, they're getting traffic, two article or pages, that you're not getting traffic from.

But what a content gap looks at is when you go to Ubersuggest and you type in the URL of your competitor, scroll down, yeah you'll see their traffic, but go to a report called top pages.

This will break down all their popular pages in order from most popular to least popular. It even shows you the keywords that each of these pages is ranking for. This will help you identify what they're ranking for, what you're not ranking for.

A simple way, if it's a lot of data, you can just export that report into a CSV and just quickly delete all the articles that you have on your site that are similar and then keep the ones that you have not covered.

This is what's called the skyscraper technique. Whatever other people's content are in the top 10, you want to make sure yours is so much better that people won't dare to copy you.

The second thing I want you to do is identify internal linking opportunities. So, you can either do this through Ubersuggest or Google search console. Go and look at your top pages. These are the pages that are getting the best rankings, the most amount of traffic.

What you should be doing is making sure that you're linking to them internally on a regular, consistent basis. How many internal links do these pages have? Are they getting a ton of links, are they not?

The pages that are doing well, make sure you go to existing pages on your site and you're interlinking to them.

The third thing you need to do is leverage existing assets and content that you're already ranking for. I love calling this the land and expand strategy.

I love putting in those keywords into Ubersuggest, shows me all the long tail phrases, because if you already rank for the head term, there's a really high probability that you'll rank for the long tail version of it without much work, without any link building.

So, by integrating those long tail phrases within your content, rewriting it, make sure it's thorough, don't just stuff in those keywords, you'll also start picking up traffic there, as well.

The fourth thing you need to do is have a cohesive content calendar.

This is so important.

You know, there was a period of time, a month or so, where I didn't blog at all. Not only did my traffic go down, but then when I started blogging again, it took me roughly three months, that's three whole months, to recover back where I originally was.

That's how important it is to be consistent.

You don't want to take those breaks.

The last strategy I have for you, with your SEO campaign, you need to leverage content clusters and pillar pages.

So, for example, my blog is on online marketing, I may have a page on digital marketing that encompasses what digital marketing is and gives an overview and it's super-thorough and it may have roughly 10 thousand words, but in additional to that what I'm doing is I'm leveraging tools like AnswerThePublic to see all the questions people are typing around digital marketing.

I'm leveraging tools like Ubersuggest to see all the long tail phrases people are typing in related to digital marketing. I'm leveraging sites like Quora to see what questions people have around digital marketing. Then what I do is I start creating content around all these topics that aren't discussed on my sites, in other words, not just long tail phrases, but long tail phrases, questions, comparison articles.

All this data helps me round it out, so that way I'm covering every little aspect of digital marketing and I take all those subsections and I link to them from the main pillar page.

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About the Author

Dan is happily married for 18 years and has 2 wonderful children. After experiencing success in the corporate world, Dan decided it was time to start a business of his own. He has been in Internet Marketing for 3 years now and has built an online business that is growing every year. Dan created a 10 part video course on Affiliate Marketing which you can access free of charge by clicking here.

  • Neil Patel says:

    What part of your SEO campaign do you find to be the hardest to implement? Share in the comments below.

  • pankaj aswal says:

    Really good information sir ..
    Thanku sir

  • Patrick Cogen says:

    Good tips Neil. Thanks. Love from a small youtuber 🙂

  • Harshit says:

    SEO is the #1 most difficult thing that I have ever come across in my life. Now I think that high school physics was still better T_T

  • Social Media 55 says:

    Good Monday Neil,

    I would like to know your thoughts on Domain Authority (DA) and how important that is when trying to win at SEO.

  • Passive Income Tom says:

    Thanks Neil! Your video reminded me I need to plan my videos out like I was doing before. 🤗

  • Rstudioworks says:

    Neil, thank you so much for your awesome content. You have been such an inspiration for me to start my own company. I apply as much knowledge as I can from what I have learnt from you! Keep rocking man!

  • Advert Lines says:

    Thank you for the new video Neil.

  • Nicola - Business Tips For Success says:

    Very detailed analysis!

  • Paola Benavides says:

    Thanks a lot for this video, very clear and simple!!

  • S_Roobel says:

    Now that’s gonna work. Thank you Boss!

  • said ahmed says:

    Thanks Neil. Perfect video and into the point

  • Promothash Boruah says:

    You’re the best. This 6.38 minutes has almost everything we need to do in SEO. By the way, I started working on Medium and let’s see how it impacts the traffic.

  • Technical Shivam says:

    U are great …..
    Value for money …..

  • Elle Wong says:

    One of Neils best….Thinking this over with coffee…a small goldmine here…☺☺☺☺☺☺☺

  • Carprincess says:

    The hardest part is actually creating the content. I get stuck in ‘analysis paralysis’ all the time

  • Sam Samo says:

    Thanks Neil

  • Tiziana Nenezic says:

    You always offer the most solid advice. Thank you!

  • Darrell Lischka says:

    Great tips as usual Neil. I think a lot of people sometimes forget about places like Answer the public and Quora. Reddit is also another place to get some content ideas too.

  • Jonas Munnich says:

    Love these birdseye-views on SEO!

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