If you want to market your brand, you have to use the internet. Once you're connected, you cannot avoid social media. Services such as Facebook, Instagram and Snapchat have connected people like never before, creating online relationships that aren't substitutes for in-person interactions, but rather, extensions which further our realm of communication. Since marketing is all about creating a message that reaches a wide range of people directly and impactfully, social media is the perfect tool. The question remains, which social media channel is the very best to market my business? Let's take a careful look at main options when it comes to social media.
The sleek and simple design of Instagram has helped to make it top among photo-sharing apps. Thanks to its straightforward interface and specific focus, Instagram users can scroll through their feed easily. As a marketing tool, Instagram can be pretty significant. Users can upload photos and videos from their phone easily. As a marketer, you can share the most eye-catching images that are relevant to your business and use appropriate hashtags to gain a following. Plus, you can easily follow Instagram pages of similar businesses in order to establish your name. A disadvantage of Instagram is that you don't have much room to elaborate in posts.
The grand behemoth of social media sites, Facebook is so widespread that everyone you meet is going to assume you have it (even if they themselves don't). Facebook realizes its power as a marketing tool, allowing users to easily create pages to promote their businesses and allowing them to “boost” posts to reach a wider selection of readers, depending on how much they want to pay and how long they want their campaign to last. Any business should have a presence on Facebook if it wants to do well. However, the crowded market of Facebook means that your page could end up lost in the shuffle of congested news feeds, meaning you'll need to be some-what innovative in order to truly stand out.
At first glance, Snapchat might seem disposable. After all, the whole point of it is that the photos and videos you share disappear after a certain amount of time. So how is that conducive to marketing? Well, savvy marketers can use the sharing mortality of Snapchat to their advantage by creating truly memorable and urgent ads for their services. Just like how a television commercial has to make use of every single second, so does a Snapchat promotion. The short lifespan can be a disadvantage, but only if the ad has no staying power in peoples' memories.
The job search game has been greatly affected by the introduction of LinkedIn. Users can create a network through “connections” and grow it wider and wider in order to help them grow their professional network. While LinkedIn might not have the frills of Facebook or Instagram, its emphasis on straightforward, professional communication means that you can promote your brand in a way that won't displease others.
“Brevity is the soul of wit” or, in the case of Twitter, replace “brevity” with “140 characters or less.” One of the most influential social media sites, Twitter has revolutionized communication and turned the word “hashtag” into a everyday household word. With the ease of retweets and favorites, you can get your business off the ground running by firing off some great tweets. You just have to make sure you can deliver an impactful message with your limited character allowance.
So, which of these social media channels is the very best for marketing? Is it Instagram for its photo emphasis? Is it LinkedIn for its professional emphasis? Ultimately, it's up to the each individual. Each has its own distinct pros and cons, but the full benefit can only be felt if the marketer invest their energy into creating quality content. You can't guarantee overnight success but with time and determination, you can reap the benefits of your hard work.