Key To Internet Marketing Success – Conversion – Part 2 – Dan Guillermo

Key To Internet Marketing Success – Conversion – Part 2

By Dan Guillermo | Affiliate Marketing

It all begins with ensuring that your website or landing page is optimized for conversion.  Conversion really is the key to success in internet marketing. Whether you are directing traffic to a sales page, or you’re sending them to a landing page, you need to make sure that your page will motivate visitors into taking action.

Here are a few quick and easy ways to do that:

Make Visitors Do Less Work

If you are sending visitors to a squeeze or landing page, it’s important that you only ask for the information that you absolutely need.

Your opt-in form should ask for only their name and email address. You can segment your lists later as your subscribers begin to open and respond to your campaigns, but to maximize opt-in rates, you need to keep it simple. It shouldn’t take your visitor more than a few seconds to fill in the required information and subscribe to your list.

Additional form fields will severely decrease conversion rates because you’re bogging your visitor down.  The less effort you require of potential subscribers, the easier it will be to grow a list. In a general sense in the world of internet marketing making things easy and smooth for your visitor or subscriber will yield conversions in opt-ins and sales. 

Keep the page crisp and clean so that visitors aren’t confused about what action they should take, and make sure that all conversion elements are above the fold for optimal results.

Minimize navigation

In fact, eliminate it altogether so that all they see is the headline, opt-in form and incentive offer.  

Pay careful attention to your headline

Make sure that it speaks to your visitor and gives them a reason to give you their name and email address. You’ll want to test out different headlines to determine what works best for your audience.

A compelling headline captures attention and convinces people to continue reading every single word on your page until you have closed the deal.  It persuades visitors into becoming customers, and makes believers out of the skeptics. And if it’s done right, it has the power to transform a sales page into an incredible money-making machine.

David Ogilvy, a business tycoon, known as the “father of advertising” believed that the headline of a sales page was the single most important component in a marketing system.

He also summarized the importance of a killer headline with the following quote: “On the average, five times as many people read the headline than they do the body.”

Your job is to create a headline that immediately captures attention and touches down on what is most important to your target audience. You don’t want to get too creative, crafty or clever with your headlines.  While you can create headlines that create curiosity, when it comes to your marketing message you want it to ring loud and clear.

This means you need to be very direct. No guessing. No wordplay.

In internet marketing the headline is even more important than in the days of David Ogilvy when most advertising was print or TV media. Today, headlines are your only chance to get the reader to continue and they are in every form of advertising you use online.

Not only your sales page or opt-in page, but every piece of marketing you do involves a headline.  Think about it. Pay per click ads are all about your headline. On Facebook and all social media headlines are either cold or gold! Even if you are using video in your internet marketing, the way to get the eyes on your video is directly through your headline. 

Your headline is your most important and powerful piece of copy. 

Replicate What Works for Others

Study successful landing and squeeze pages from within your niche and save yourself time by designing your opt-in pages around what has proven to work.

And if you really want to increase opt-in rates, add a video to your squeeze page or a high-quality product box or graphic that represents your incentive offer.

You don't have to be the one to make the video. Many people in internet marketing are using You Tube videos to capture attention and increase conversions. 

Whether you use free You Tube videos that make your point or capture interest or you pay for videos to be created for you or you make them yourself, internet marketing is fast moving in the direction of video so be sure this is a marketing tool you use. 

Offer an Irresistible Incentive Offer

You’ll want to make sure that you are offering something of clear value that resonates with your target audience. Don’t make the mistake of trying to cater to every potential client on one squeeze page.

For best results, create multiple landing pages that are aimed at specific target audiences, and then offer a giveaway that is designed to help them in some way. Even when focusing on just one niche, it’s important to speak to segments of your market.

For example, if you sell a guide on self-publishing, you could set up a landing page aimed towards beginners while offering a free report on “Top 10 Tools You Need to Build Your Author Presence”.

Then, create a second landing page that is targeted towards intermediate authors who already likely have an online presence but are looking to maximize exposure and build their readers base.

The better targeted your incentive offer is, the easier it will be to convince visitors to subscribe to your list.

Thankfully, there are drop-dead simple ways of capturing attention, boosting conversion rates and ultimately, maximizing your profits without breaking the bank, or spending a lot of time tweaking your traffic campaigns.

In fact, the conversion boosting hacks featured in this report are ones that you can easily implement into your existing website without spending more than a couple of hours tightening up a few weak areas so that you can transform your business in just a matter of a few short days.

Does that sound like something you’d be interested in?

If so, let’s begin!


About the Author

Dan is happily married for 18 years and has 2 wonderful children. After experiencing success in the corporate world, Dan decided it was time to start a business of his own. He has been in Internet Marketing for 3 years now and has built an online business that is growing every year. Dan created a 10 part video course on Affiliate Marketing which you can access free of charge by clicking here.

(9) comments

Add Your Reply