How to Dominate Facebook Marketing Despite Its Algorithm Hating You - Dan Guillermo
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How to Dominate Facebook Marketing Despite Its Algorithm Hating You

By | List Building

How to Dominate Facebook Marketing Despite Its Algorithm Hating You || Look, Facebook reach has been continually dying. Engagement has been continually dying. Clicks to your site every time you post on Facebook, has been continually decreasing and dying over time. But does that mean you should give up? Of course not. Today I'm going to share with you how you can dominate Facebook despite its algorithm hating you.

RESOURCES & LINKS:
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MobileMonkey – www.mobilemonkey.com
Facebook – facebook.com
ManyChat –
MyStats – www.mystats.net
TechCrunch –
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Now, before we jump into how you can fix this, most people would be like, "Well, if I want to fix this "and get more traction out of Facebook, "I should just leverage Facebook ads, right?" Well, yeah, you can leverage ads, but that means you're going to have to pay continually for every single click driven to your site.

But here's the thing that most people aren't talking about.

You want to start focusing your attention, at least your organic attention, from posting on your page, to creating a Facebook group.

Now, back in 2018, during the second quarter, Facebook had an earning call. And during that earning call, they reported that 200 million members are part of meaningful groups. And the key there is meaningful groups, groups that are actually active, that are growing, that have engagement.

Now, that number has continually been growing. It's been more than doubling from the previous year. And then it keeps just going and going from that.

And where do you think those private experiences happen?

So, look, you now know that you need to be leveraging groups. So, what should you be doing if you want to keep getting more traffic through groups?

Now, this group doesn't have to be your own group, you could also leverage other people's group as well. I, of course, would recommend that you create your own group, but at the same time, you should also engage with other groups as well.

The next tip I have for you is, don't just post new articles or videos in the group.

On the flip side, if you keep posting content and it just links back to your site, only a small portion of the people are actually going to see it, and the less and less people engage in the future, the less times when they log into Facebook, they're going to continually see that in their newsfeed.

That's why it's important, every once in a while, to keep rotating up what you're posting, and making sure they're getting high engagement.

More users see your content, more users will then see your content when you post a link back to your site.

The other thing that you want to do, is start engaging through tools.

So, most people on Facebook when they want traffic, they just want to say, "Hey, let me post, "let me get people to click back to my site." Even videos, you may even leverage other tips when it comes to increasing engagement, but you're not using tools like MobileMonkey or ManyChat.

MobileMonkey or ManyChat, whatever one you want, they both have free plans if I'm not mistaken, at least ManyChat does, when you end up posting your content and you want to get all these people on your groups, your fan pages to engage with you, you can leverage Facebook Messenger and build your own subscriber base, kind of like an email list, but for Facebook Messenger, and then through there you can continually message and message people.

Now, to give you an idea, according to TechCrunch, 1.3 billion, that's billion with a b, use Facebook Messenger. That's right, 1.3 billion people use Facebook Messenger and each and every single month. so anytime you post a new article, Facebook Messenger's the easiest way, you just send out a blast.

You can do that through, again, MobileMonkey or ManyChat, and then all those people will get notified on the links, come back to your site. We're seeing the open rates change drastically.

And if that doesn't convince you that you need to be using Facebook Messenger, the second most downloaded app of all time, is Facebook Messenger, according to App Annie. Can you guess what the number one app of all time is? It's Facebook.

Last, but not least, be consistent. When you're being consistent, it's not just about posting in quantity, it's about posting quality, stuff people love, stuff people want to engage with, stuff people want to help you with.

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About the Author

  • Neil Patel says:

    Has your Facebook engagement dropped or increased over the past two years? Let me know in the comments.

    • Graham George says:

      Yes & no. We’ve had some of our pages hit 13m+ reach organically since the changes 2 years ago but… Those windows of opportunity are closing a lot. FB is like an icebreaker knocking out organic to make room for paid ads. Interestingly though, the algorithm is now targeting group engagement for ad targeting. If I was running ads now, they would encompass group pages IMO. If you’re trying to drive traffic to your site organically I would suggest this: Go fishing instead.

    • Local Gamer says:

      hahahah despite its algorithm hating you. 0.18 sec . yes fb algorithm hating me

    • Saif Akber says:

      u are not replying to my comments 😈

    • Spaghetti Monster says:

      Facebook Admits It’s a Publisher in Court Filings
      18 Sep 2019
      Facebook, in court filings defending itself from a lawsuit filed by activist and congressional candidate Laura Loomer, has cited its first amendment rights as a “publisher,” contradicting public claims by the company that its social media service is a platform.

  • Jen Lillian Coaching says:

    Great video! I am in the process of trying to dominate Facebook – ha ha, life long project eh ! Loving all your videos! Keep up the great work Neil! 🙂

  • Lester Diaz says:

    True, engagement has been down year to year. I own about 9 pages, a few with over 100k likes and I make money with ad breaks and instant articles, the best tip I can give you is diversify and expand to story ads using affiliate marketing.

  • Aldysa Bv says:

    facebook sosial people

  • Passive Income Tom says:

    I always use free marketing but have a few Facebook groups in topics I am interested in – crypto, making money and business. 😉

  • Pragmatic Reviews says:

    Awesome Neil! 100% value! Thanks.

  • Practical Inspiration says:

    Awesome, thanks for sharing the Neil, it’s something I’ve been curious about ever since I found out about the whole “pay to play” model Facebook have put in place

  • Adity Maaani says:

    Great video Neil, FB groups are very organic way to sell your products for SEM and Small Business, If u are targeting local businesses go with local groups in your city which having more members and having engagements more, here you reach specific people who may interested in your products, It’s free way to sell your product

  • TAWFEKO | Expert Reviews. True Buy. says:

    Thanks Neil, really awesome stuff, and even though, one of my bonuses for my review that I’m editing right now named: “Facebook Algorithm Reach Hack”. It’s similar to this, but it seems that I got really great results through my method inside my bonus.

    Thanks again!

  • Silvia c says:

    Love your videos! Can you give specific tips for Real Estate? Thank you!

  • CHRIS PALMER SEO says:

    Too funny Neil ! FACEBOOK ALGORITHM HATES YOU …..Love you brother !

  • tomy haGicotar says:

    hey ! so you say i should focus on email marketing or messenger marketing ?

  • Nicola - Business Tips For Success says:

    Great tips!
    I will use them to get better results for my clients

  • Tom Caldwell says:

    Thanks Neil. When I create my Facebook page, how do I get people to join my group.

  • Technical View says:

    Best tips but engagement to the page is not much easier as explained.

  • Subhrajyoti Mahato says:

    Sir it is mandatory to know any coding to be a Digital Marketer?

  • POWER HUB says:

    At 00:33 Neil Said- “If you are fb click alert notification” 😂😂 lol

  • Marshall A. Gwede says:

    Great stuff. I thought that’s as insightful as it is practical

  • Jos Power says:

    That’s been my secret to increase traffic for brand new blogs. I’ve active in many groups to link back to my sites.

  • Clement Jaw says:

    Great video, thanks Neil!

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