In Part 1 of this series we looked at what a Sales Funnel is, and how they work to help you make money online. Today we are going to look at the very basic level of:
Confused about how exactly sales funnels work?
You’re not alone. In fact, that’s the number one reason small business owners and affiliate marketers say they can’t get their funnels set up—they simply don’t know what to include where. But it’s worth the effort to find out, since using sales funnels are such a necessary part of success when you want to make money online.
There are slight variations depending on whether your funnel is to help you make money online or to simply build your list so it’s a “free” funnel. But they are not complicated.
Here’s the easy answer, after you have offered visitors your free content in the form of a blog post, YouTube video or Facebook post:
At the very least, your sales/free funnel needs three pages.
This one obviously comes first. You might call it a landing page, or in the case of a free opt-in, a squeeze page. It serves one purpose—to get the reader to take action.
Whether that’s to click to register for a free event or offer up their email address in exchange for a free gift, this is the gateway into your funnel.
Everything that follows depends on this page, so you want to be sure you:
Include a clear call to action—“Register Now!” or “Click here to get your report for free”
Eliminate distractions—that means no links to other websites or even a navigation bar
Address the readers’ pain points and how your offer provides the solution
Be sure to deliver the free gift via email. Whether it’s a free report or a link to register for a free event. Don’t let them download from the next page. It must be delivered via email.
Put simply that makes it easier for the visitor to justify giving you their email address and that means more opt-ins. More opt-ins mean more sales both now and later!
This is where you help the visitor confirm their decision.
If you are using double opt in for your email you can present a confirmation link on this page they can click to confirm their opt in immediately.
You will also remind them that after confirming (in the case of double opt in) they can check their email for their free gift!
For a sales funnel, this confirmation page also allows you to present the sales page for your offer just below the confirmation about their free gift!
They are feeling very positive toward you at that moment. You have just given them something of real value to help them and they are the most open to hear what you have to say at that moment.
Having your sales video or written sales letter follow immediately after confirming their free gift takes full advantage of that positive emotional energy. Using this technique has increased sales for many sites whose focus is to make money online.
This page can even be where they enter their payment details depending on the page builder you are using.
For a free offer, it’s simply the page you direct them to next.
It’s a holding page, if you will, a place where they confirm their opt in.
If you’re setting up a free funnel, this page has great power—and you don’t want to waste it!
Here is where you can offer a low cost product, remind people to follow you on social media, and give them a peak at your other products and services.
Remember, though, that they will only see this page once, so don’t put anything here that they will need to refer back to.
That’s what the thank you page is for.
Always begin by thanking them. The only people seeing this page are people who bought your product or confirmed their email. They have taken an action that you asked them to take.
This is where they get information about how your product will be delivered or if this is a free funnel get a warm thank you for accepting your free gift and an offer for more free content on your blog or Facebook page, etc.
Like the confirmation page, this is valuable real estate, so you want to be sure you use it wisely.
In addition to the item your customer just purchased (or opted in for) you also want to showcase your other offers—especially those at a slightly higher price point.
Here’s why: the person looking at this page is a hot prospect. He or she is in a buying mood.
You want to be sure to take advantage of that by putting your most relevant offers on this page. To encourage buying, consider including:
A limited time offer—scarcity sells, so if you can legitimately limit sales to a few hours/days or number of units, then this is the place to do so.
A “no brainer” coupon offer—an insider’s only deal can be a powerful motivator, especially if it’s a fantastic price.
Extra bonuses—give them access to additional products/services if they buy through your link on that page. These should be bonuses that aren’t advertised on the public sales page for that product.
Again—insider’s deals are motivating!
Putting together a sales funnel isn’t complicated—or at least it doesn’t have to be. As your business grows and you have more products to offer, you can expand your funnel to include content or more upsells and downsells, but for now, this simple setup is really all you need.
The beauty of using sales funnels to make money online is that once you learn to use them and build them, you can create many more funnels to offer your subscribers, visitors and strangers in paid advertising!
Your sales funnels whether simple or complex will go to work selling for you in an automated way 24/7 as long as people keeping entering the top of your funnel!
Dan is happily married for 18 years and has 2 wonderful children. After experiencing success in the corporate world, Dan decided it was time to start a business of his own. He has been in Internet Marketing for 3 years now and has built an online business that is growing every year. Dan created a 10 part video course on Affiliate Marketing which you can access free of charge by clicking here.
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