If you want to make your first or next sale online, then follow that up with many more sales in an automated way, you need to know about and use a sales funnel. In today’s online marketplace it’s a must for anyone who wants to make money online.
But if you don’t know what a sales funnel is in the internet marketing world you can’t put it to work to help you make money online.
Let’s get a quick understanding so you can start using a sales funnel to grow your business!
For an online business owner or an affiliate marketer, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs - both new and established - have no clear understanding of what a funnel is or how it works to help them make money online.
As you can imagine, failing to fully understand this critical part of your business means fewer sales, lower profits, and ultimately, an unstable business.
A Simple Sales Funnel
At its most basic, a sales funnel consists of free content, which typically requires nothing of your readers. Many sales funnels begin with blog posts, YouTube videos, Facebook content, and other information readers can access at no cost. This is the “top” of your funnel.
Next, you’ll have an attractive offer that requires a very small “payment” of sorts - typically an email address. You’ve seen this type of offer on websites all over the internet, and probably even signed up for some.
This is the free ebook or guide, video series, checklist, workbook, or other valuable content that is available in exchange for “opting in” to an email list. You make this offer from within the content or somewhere on the page where your content appears.
Once on your mailing list, you’ll then present your readers with a series of low-cost offers. Perhaps you have a low-priced ebook or a trial membership.
Customers who purchase your low-priced product move further down the funnel, and are presented with more, higher priced products.
As they continue to buy, they move closer and closer to your top-end offers, which make up the bottom of your funnel.
A sales funnel can be as simple as free content that leads all the way to the first offer to buy or it can be as complex as making your subscribers several offers. That is up to you as the business owner or affiliate marketer.
How Your Funnel Works
If you imagine your funnel as looking like, well, a funnel, it’s easy to see that your free content—at the top—is consumed by the largest number of readers.
Below that, your extreme low-cost item (available only for the cost of an email address) attracts a smaller subset of the true freebie seekers.
Next, your low-priced products bring in yet a smaller group.
Finally, as you near the tip of the funnel, only the loyalest of fans and customers will purchase your highest priced offers.
Your job, as the business owner or affiliate marketer, is to ensure that your funnel leads buyers naturally from the top, free offers all the way to the bottom to your higher priced offers.
The really good news for you as you grow your online business is that once a visitor enters your funnel and gives you their email address to receive your first free offer, they are on your list and you can nurture them with great free content and then make them other offers for great free gifts that take them into other sales funnels for other great products! And on and on and on.
Each offer gives your subscriber great free content and gifts and the opportunity to buy great products from you! It’s a win win!
The more buyers you can keep in your funnel, the more money you will make.
Most new—and even established—business owners and affiliate marketers can easily envision the top of the funnel, but if you truly want your business to grow, you must master the entire process.
Becoming skilled at using a sales funnel in internet marketing begins with understanding what a funnel really is and how it works.
You’ve taken your first step today.
In Part 2 of my series Do You Need A Sales Funnel to Make Money Online? , we’ll take a look at the only 3 pages that every sales funnel must have to help you make money online! Don’t miss it!